Challenges:
- Low call volume from ad campaigns despite a reasonable budget
- Poor tracking setup, leading to lost or inaccurate conversion data
- Needed better audience targeting and keyword alignment for relevant searches
Strategy & Implementation:
✅ Optimized Google Ads Campaigns: Focused on high-intent keywords related to inheritance funding and cash advances
✅ Advanced Tracking Setup: Deployed GA4, Google Tag Manager (GTM), server-side tracking, and Microsoft Clarity for detailed user behavior insights
✅ Conversion Rate Optimization (CRO): Improved landing page design and CTAs to encourage more inquiries
✅ Budget Efficiency: Refined bidding strategies to maximize ROI while keeping ads prominently visible
Results:
📅 Previous Month:
Ad Spend: $476
Calls Received: 0
Click-Through Rate (CTR): 1%
📅 Following Month (Post-Optimization):
Ad Spend: $500
Calls Received: 43 📞
Conversion Rate: 23% 🚀
Key Takeaways:
✔️ Proper keyword targeting drives high-quality traffic
✔️ GA4, GTM & Microsoft Clarity uncover valuable conversion insights
✔️ Structured campaign setup can lead to explosive call growth
✔️ Just a $24 increase in budget brought in 43 new calls — a massive ROI!
Conclusion:
Through strategic ad targeting, robust tracking, and continuous optimization, Approved Inheritance Cash saw a dramatic rise in lead generation. Our data-driven approach transformed their online performance — turning ad spend into real results.
